A Mary Kay Review - Succeed In The MLM Business Model? - By: Randy Myers mlm

Mary Kay, Inc. is a company devoted to the manufacture and distribution of cosmetic products and skin care solutions. This world-class company is well-known for its multi-level marketing (MLM) strategy to give everybody a chance to begin their own home-based business through the marketing and direct selling of Mary Kay products for financial success.

Company Profile

Starting in 1963, Mary Kay has been doing business based in Dallas, Texas. Their product portfolio includes skin care products, anti-aging solutions, cosmetics, and more. Today, Mary Kay has its own franchise in major cities around the world and is gaining popularity in spite of the competition within the industry.

Mary Kay Products

The product lines of Mary Kay are a broad selection of makeup, skin care, body lotions and fragrances. For example, the Age Fighting TimeWise® series is designed to meet the needs of women for their entire beauty care needs from moisturizers to gels to makeup. MKMen® Skin Care, Men's Fragrances and Mary Kay® Sun Care are three product lines designed for men.

The company website provides you the opportunity to insert your own image and create a virtual makeover. Providing instruction on how to use their products effectively is a differentiating characteristic of the company.

MLM Strategy

MLM opportunity as the means for selling Mary Kay products has always been their strategy. Many Mary Kay competitors have suggested that the networking strategy for selling cosmetics is a scam. Nevertheless, it is a proven fact that network marketing is effective for selling their product line in spite of what others may say. MLM networking strategies work in various different industries including cosmetics.

The Mary Kay success stories are not solely dependent on product line. Success is directly related to the tireless effort and determination of Mary Kay representatives who are building their own home-based business through the avenues provided by the company, namely, marketing, education and other support for selling to the consumer directly.

Compensation Plan

The compensation plan of Mary Kay uses the "stairway-breakaway" strategy. A member starts out with getting products from their sponsors using their own money and sells it off to consumers. Keep in mind that this scheme doesn't give the member any compensation, but all goes to the sponsor who sold you the products.

With every sale, you eventually earn points that increase your rank. As you move up the "stairway" and accumulating points along the way, you eventually "breakaway" from your sponsor and become one yourself to earn commissions that comes with every sale made by your members.

Becoming a Sponsor

Being a sponsor doesn't mean that you will earn a quick profit. You need to build up your team as your sponsor did with you. As your team grows, so does your commissions. This home-based business plan does allow you to be financially successful through the "stairway-breakaway" strategy as you build your own downline.

Recruitment plays a major role in this MLM opportunity. Despite the popularity of Mary Kay's product line, it is important that every member of your team is active in the direct selling and marketing business. It is important for each sponsor to ensure each of their downline is well-equipped when they start which includes providing them seminars, open-house tutorials on MLM and direct selling strategies.

Conclusion

Mary Kay has proven to be a viable mlm opportunity over time. As with any mlm opportunity, prior to joining an individual should understand and learn the secrets of home-based networking ventures. In this case, the learning includes Mary Kay products and compensation plan. Successful recruiting always requires a strong quality lead generation system.

About the Author

To be truly successful with your Mary Kay business, check out our Mary Kay Review that will show you how to use a system that trains your new people how to market, generate MLM leads, follow up with prospects, and enroll new distributors. It's amazing how a simple duplicable MLM system will get you on your way to big success with Mary Kay.

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