Baskin Robbins Middle East – History of Baskin Robbins - By: Justin Mark

Baskin Robbins is chain of ice cream parlour around the world. It has lots of verity with different age groups support. Baskin Robbins has products about ice cream, shakes, crepes, beverages, sandaes and cakes, It has lots of verities with every category based food products. But how the Baskin Robbins did come into eyes of people and became of taste of tongue.

Baskin Robbins is founded by two men with hard work and for their dreams come to true. This is combination of two competitors of each other in same business type that comes into one unity in 1953. There were two men, both were brother-in-law named Burt Baskin and Irv Robbins, they both have their venture related to Ice cream with respectively name Burt’s Ice Cream shop and Irv’s Snowbird Ice Cream. Snowbird Ice cream served ice cream with 21 flavors and after merging, they came to market with 31 flavors.

Baskin Robbins is known for its slogan “31 flavors” and this idea came with came from the Carson-Roberts advertising agency, in 1953. It claims to be world’s largest ice cream franchise with more than 5800 locations. It sells ice cream among the 30 countries like India, Pakistan, UAE, UK, Vietnam, Bangladesh, Egypt, Saudi Arabia, Australia, Thailand, Indonesia, Japan, Canada, Mexico, Bahrain, South Korea, Panama, Taiwan and Malaysia.

In Corporate, with first franchise was executed of Ice Cream in May 20 in 1948 for the store at 1130 South Adams in Glendale which was one of six opened stores in 1948. Next succeed year, they opened their production facility. They decided to sell their stores to managers, and then first franchised food business. In 1953, they hired to Carson-Roberts Advertising and with 31 flavors based store was opened in 804 North Glendale Ave. in Glendale, California. In November of 1962, the company was succeed to Baskin Robbins Inc. with past name of Huntington Ice Cream Company. This company also became first to introduce ice cream cakes.

In 1972, The company became to public with selling of 17% share by the United Brands Company which hired to Baskin Robbins Inc after the death of Burt Baskin. 1793, the J Lycon acquired to United Brands and merged with Allied Breweries company and became to Allied-Lycon in 1978. Allied-Lycon is merged with Pedro Domecq S.A. in 1994 and became Allied Domeq.

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