Backlinks - The How, Why, and Where - By: Edmund Brown

If you do article marketing and forum posting, you will also have articles and forum posts that you can use to direct people to products and services you offer. For example, you may end up with an article in an article directory where your article has a higher search ranking thatn even the website you are promoting.

Backlink networks are also useful for improving search engine rankings and they do this without requiring all the manual labor that is required for article marketing and forum posting. Some backlink networks also let you submit blog posts to other blogs in the network, giving you lots of backlinks without that much effort. Backlink networks are especially effective when combined with the other methods above.

Pay per click is the fastest method for getting traffic, although it is usually more expensive. With PPC you get traffic as soon as your ads are approved. The problem is that the traffic is expensive, often well over a dollar per click, and when you stop paying for the traffic, the traffic stops too.

The Bad: Guaranteed Traffic

Since the above traffic generation techniques cost some amount of time and/or money to implement, it is certainly understandable why people would see an offer for guaranteed traffic and jump at the chance to take it. The problem is that the whole reason you want to get traffic is that you want your visitors to turn into paying customer. In other words, just getting people to visit you site isn't enough. And that is precisely the problem with guaranteed traffic. Yes you get the traffic, but the traffic is very low quality in terms of number of visitors who actually purchase anything. The traffic is often incentivized traffic and is often delivered to lower income regions of the world, so the visitors have very little incentive to do anything other than just visit the website. From my personal experience, and from what I have read from every other internet marketer, these traffic sources are worthless for generating real paying traffic. So no matter how cheap the traffic seems, you are most likely just throwing away that amount of money by trying to get traffic that way.

With a new website one of the most important things you need to know to get you started and getting higher in the rankings is how to get backlinks. Once you have SEO'd your site, the more backlinks pointing to your site, the better chance you have of being recognized by the search engines as each backlink is like a "vote" for your site - generally. The sheer number of profile links that can be placed is massive. Additionally, there are many services that will automate this process for you. It is rumored that these types of links hold less value than they used to in the eyes of search engines, but, that being said, they are still great for indexing.

Social Networking Sites. Social networking sites can also be a source of backlinks. Social networking sites such as Facebook and Twitter are similar to forums in terms of their traffic value and therein you will find the value of links placed there. As with blogs, links placed on these types of site almost always have the nofollow attribute applied so SEO value is minimal.

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