Bacardi Limited: Uniting a Global Response to the Victims of the Haitian Earthquake - By: Joseph DeGuardio

While news and media outlets from around the globe have helped bring an incredible amount of attention and support to the victims and citizens of the recent Haiti-earthquake, many are surprised to learn that among the first responders to this crisis was the popular spirit-based company, Bacardi Limited.

Organizing relief efforts and collaborating with other leaders within mere days of the major earthquake’s aftermath, Bacardi Limited has helped forge a path for recovery and support, as leaders of this company are revealing a dedication to helping those in need.

The Bacardi Limited Tradition and History

As the popular manufacturer of more than 200 different varieties, labels, and brands of beverages and spirits, the Bacardi Limited company has become a highly revered brand. Yet, while Bacardi Limited is typically enjoyed by consumers at times of joy and celebration, the company’s celebratory spirits are not without a more substantial and generous history.

The Bacardi Limited company has a rich history dating back to its foundations established in Cuba in 1862. For nearly 150 years, the Bacardi Limited company has been recognized as a leader in their industry, as the company not only creates enticing flavors and refreshing beverages, but furthermore values a business model that fosters collaboration, charity, and global assistance.

Specifically, as citizens around the world have been forced to cope with unimaginable tragedies, Bacardi Limited has played an integral role in assisting in relief efforts in response to natural disasters, such as Hurricane Katrina, China’s earthquake, the major Asian tsunami, as well as many other catastrophes.

Bacardi Limited and the Organized Haitian Relief Efforts

With a record of supporting global relief efforts, Bacardi Limited quickly acted in response to the Haitian earthquake. Within just days of this disaster, Bacardi Limited came together to work with the PADF (Pan American Development Foundation). In cooperation with PADF, Bacardi Limited was able to donate much needed supplies and items. As Bacardi leaders donated $50,000 to PADF towards the assistance of Haitian victims, volunteers have been able to create life-saving medical treatment centers, purchase medicines and surgical tools, as well as provide victims with food, nourishment, and clean water.

Adding to donations, Bacardi Limited company locations from around the world have served to inspire their local communities, as many facilities have organized their own charitable and fund-raising efforts in order to advance the contributions to PADF.

Much like Bacardi Limited, PADF also has a rich history of charity with its constant disaster relief efforts. Specifically focusing on the most deprived regions and citizens of Latin American and the Caribbean, PADF is one of the leading charities behind the global Haiti response efforts. To continue to foster and promote PADF’s assistance in Haiti, Bacardi Limited seeks to motivate other major companies to donate and / or volunteer to help those in need. While individuals and organizations can cooperate with PADF’s efforts, Bacardi Limited recognizes that companies can certainly make donations to an array of other non-profit organizations.

About the Author

Learn more about Bacardi Cuba, who is known for more than just delicious alcoholic beverages, but Bacardi Cuba’s philanthropic efforts.

Article Directory Source: http://www.articlerich.com/profile/Joseph-DeGuardio/77892

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