Attraction Marketing Fundamentalse - 7 Steps to Creating a System for Automated Lead Generation - By: Jim C Green

Dan Kennedy is often recognized as one of the first to begin using "Attraction Marketing." Attraction marketing is comprised of three basic steps:

1. Advertising in a chosen medium
2. Offering free information via website or toll-free number
3. "Call to Action" within the free information or report, which is a phone number or website to get information.

The Profit Funnel System creator, Thom Scott, has a free report on his website, http://www.profitfunnelsystem.com, which includes the 7 steps contained within an Attraction Marketing System:

1. Determine Your Market - By completing a brief mission statement, you can identify the exact target audience you want to address, e.g., I help _____ (who) to ________(what) by ______(how), I assist homeowners to sell their homes using proven marketing strategies.
2. Building the Report - The report, or free information, can take several forms, e.g., “How To” or “Reasons Why” formats. Here are two examples: “How to get the best deal on life insurance” and “6 Reasons you need to review your business insurance policy today.” Businesses facing compliance issues should check with their marketing department for approved reports that may be available “off the shelf.”
3. Select Media Outlets - This can be magazines your prospects read, traditional mailers to prospects, or using Internet sites they frequent.
4. Launch the System - Set up a voicemail answering system or website to “automatically” deliver the free information.
5. Measure your Results - Use coding or specific phone numbers to identify advertising sources. Pay-per click ads can be used to test various campaigns. Which ads convert at a higher percentage?
6. Maximize the Outcome - Modify headlines, ad colors, etc. per the results of testing.
7. Maintenance - Check results periodically and repeat testing at least twice yearly.

Even though considerable planning and setup may be needed, an Attraction Marketing system will produce much higher quality leads than traditional methods. In addition, use of videos on the Internet can create “relationships” with prospects before you even meet them personally.

About the Author

Jim Green is an Internet attraction marketing specialist. His system for automated lead generation and training is based on a turn-key approach, which considerably shortens the setup time and learning curve.

Article Directory Source: http://www.articlerich.com/profile/Jim-C-Green/66408

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