Article Marketing And Dirty Blue Widgets - By: Lee MacRae

In off-site search engine optimization for your keyword term "dirty blue widgets", your main goal is to get as many links as possible back to your website. The more high quality PR links that you can get the higher you are likely to appear in the search engine results for this particular keyword term. One of one of the strategies involved in getting back links is called article marketing.

Article marketing is actually a combination of search engine optimization and search engine marketing. Articles are created for distribution and publication either on your own website or somewhere else on the Internet. Each article contains a biography box as well as a byline that includes contact information and references including a very valuable link back to your website. Article marketing is been used for a long time in newspapers and print publications to advertise a brick-and-mortar business. Quite often newspapers or magazines are looking for experts in their field to supply information in the form of these articles. The articles are supplied in return for a mention of either the business or a product to be sold.

In our case on the Internet or the World Wide Web, we will produce articles that will have a valuable link that leads back to our website. That is the return we get for supplying the article's information. The article directory owner obviously gets new content for his own website. Or we may supply these articles to other website owners but again only in return for that all valuable back link.

Keep in mind that for the back link for our keyword term "dirty blue widgets" to be at its highest value we would need an article on dirty blue widgets, to have that same keyword term in the anchor text that links back to her website. Even more valuable would be anchor text in the very first paragraph of the body of the article itself. That is in essence the holy Grail of the anchored link, the exact keyword anchor text within the first paragraph that discusses the keyword term in an article about the keyword term. But unfortunately very few article directories allow anchored text links within the body of an article. It is felt in the industry that your "give" is the article itself and your "take" is the link in the author biography at the end. However, it's very difficult to continue writing articles about the exact same subject over and over again and so any article that has to do with the basics of your website with the keyword anchor text within the author's biography will provide a quality link.

Those website owners who have difficulty in writing articles on their own quite often will outsource the task to a writer. This is not unusual in that ghost writers have been used for articles, business journals and biographies for many years. You can easily find many individuals who are willing to write your articles in return for some money. So, even if you feel you're not capable of writing an article yourself you still have the opportunity to use this invaluable tool known as article marketing to build links to your website.

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