Are you wasting time on SEO - By: Karl Sultana

Onpage optimization is something many new marketers spend most of their time on. Things like keyword density, where they rank, why they are not yet indexed, how to get content, how many to add and many more questions.
Basically all that is useless, which does not mean you do not need content. More content you have more pages are in the search engines, and more changes are there to people find you.
However, it is better idea to focus on optimizing your homepage to rank for one keyword at first. After all probably your homepage is the page which must convert visitors into buyers. It's the best page you have to make money.
Some article pages on your website, may take a long time to rank anywhere. Remember that just because they are indexed does not mean they get any traffic. Far from it.
Even though blogger, the platform powered by Google is something you may use to create content. It is better than creating articles on new website pages, because blog posts on Blogger, seem to rank faster than any other blog platform like wordpress or your normal webpages.
A blog offers your visitors the ability to add comments too, that is free content for you, even though little. It is easy bookmarked in social bookmarking sites, for free traffic and some more backlinks.
The other thing is keyword density. Basically even though I have many high rankings, I never do anything apart from meta tags. I used to do, but not anymore... I focus my time on link building and that's it. After all we have better things to do then searching for that perfect keyword density. It has little importance in the eyes of the search engines.
Meta tags are important though. The meta title and meta description is what people will read when they see your website in the search engines, and click on it to visit your site. The meta title is the title that links to your page. So those must not be full of keywords, because if so even if you get number one position your visitors will simple not visit your website.
It must be a good description, something that shows what your website main benefits are, so you grab peoples attention as quickly as possible.
It is also something search engines do not want, and known as keyword stuffing. So do not even try to use it not even in the meta keyword section. There are free tools online that create your meta tags, and once you do it once, you will understand how it is done. It is not rocket science.
I said many things about onpage optimization but I am going to mention the most important thing called Internal Linking. This is the other thing I do in my website, apart from meta tags.
Again, I do not waste time on it. Use it with caution, do not over use because with this method your website will appear ugly and your visitors will rush away not buy. Internal linking simple refers to when you link from one page of your website to another. Like from your blog or sitemap to your homepage.
Instead of the old way of using Homepage in the anchor text, which are those blue words in the link. You now use the keyword you want your homepage to rank for. Again pay attention so visitors still understand that links takes them to the homepage.
I like to use this method from my blog, within articles or blog posts it is more powerful, and your visitors will not get confused. Do not use it in your website menu, because your visitors are important as much as the traffic you get.
So do a quick, onpage optimization. Focus on meta tags and link building. That's how to optimize your website the right way without time.

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