Are You Applying Video Marketing To Your Website? - By: Michael Silverton

Did you know the human mind thinks in pictures? Try it yourself if you don't believe me, think of the phrase right now for example targeted web traffic, what do you think of?

Maybe a picture of the last web site you visited with an article on getting a heap more web visitors, or perhaps you see a picture of your empty clickbank account that you know can only get filled up once you get a heap of web traffic.

The point is you do not think of a word or phrase as "text" but actually you see an image of your interpretation of that word or phrase in your mind.

In many respects the human mind is like a dvd player than can play movies anytime you want.

Doesn't it then make sense to create content that will press your visitors buttons? Pictures and better still videos do just that.

A picture, or a video is generally one of the 1st thing a human eye will gravitate towards when opening a page on the internet, and even more so if the image is of a human face. Try it for your self. Open a page on the internet containing text and a picture or a video and "watch" where you look yourself.

Entire websites have popped up,many hundreds of them in fact dedicated to sharing video and images and they are some of the most web traffic of any websites on the internet. Why? People really like watching videos and looking at pictures.

Isn't it time you started making a major focus on video for your websites?

Now any video you create should offer relevant and useful information to the viewer, and should be targeted to their needs. If you just "self promote", then you are likely to be disappointed with the results. Remember people love watching Channel WIIFM (What's In It For Me) !

A video can be an incredibly powerful word of mouth "vote" because it can give the visitor the "proof" that your product or service is the real deal, as well as demonstrating potentially useful information relating to the product.

Just take a look at TV advertising if you are ever looking for ideas on video content. With the price of advertising on TV, you can bet that the concepts you see in an ad are tested and proven winners (guaranteed to "convert" as many of their targeted watchers as possible).

For example, many TV advertisements cover a format like listed below.

1. Identify the problem in the mind of the viewer.

2. "Offer" a solution to the problem.

3. Introduce some other people who endorse the product (testimonials).

4. Introduce special price.

5. Introduce scarcity (available for a limited time, etc).

6. Introduce a few bonus items (2 for the price of 1, order in next 30 mins to get a fantastic bonus, etc).

It is no surprise if you look at the list above to realize that a lot of internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may cause you to spend a little more time researching the product before "buying the One Time Offer". Because you know this information you can not get "sucked in" to the buying process.

I would recommend that if you are trying to "sell" in your video that you cover a similar format using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the first part of the video should resonate with your prospect just by seeing it, so a or a snappy picture or something to get to the heart of the problem straight away is a great start.

Once you have their initial Attention you have to convert this into genuine Interest. How is your service going to really benefit your prospect? Will it make their life better? Remember prospects buy on Benefits (what it's going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are sorted out, it's time to get them to desire the product.. Badly! This is Desire, Make the offer irresistible. Perhaps a heap of extra bonuses, you really want to make it a "no brainer" for them to purchase. An iron clad guarantee is also good at this point.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your bank balance is not going to move up until you get them to take Action.

Actually ask your prospect to buy, or leave their email, or visit the website, or whatever you are trying to get them to do. Be very specific and tell them exactly what you want them to do. This step is something many marketers leave out, so make sure you not forget to add this.

Be sure that your video promotion items focuses on the benefits your prospect will receive. Just create the video from a prospects point of view and address the problems, interests, desires, and of course the solution and you will be very likely receive a great response from your video.

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