Apple TV is So Small Its Just Treated As A Hobby - By: Paddy Chang

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People around the world are asking the question, why can i not have flash on my mobile phone or touch screen pc? I mean this is the 21st century, surely i should be able to watch Hulu and play flash games on my device – Shouldnt i?
Well it seems that the reason there is no Flash integration on the iphone, mobile devices and coming iPad is because the touch screen will make a lot of flash apps, games and even videos unworkable. Although new Flash apps that are created just for touchscreens would be ok, everyone wants all existing Flash sites to work. And it seems that this is where the problem lies.
Reported on Mac.Blorge – Flash developer, Morgan Adams speaking about the lack of Flash on phones and touch screen devices, the following:-
Video players where the controls appear when you move the mouse over and dissapear otherwise, as seen on Hulu.Video Games where steering controls use the mouse without clickingMenus that popup subpage links when you mouse over a main button, versus going directly to a main category page when you clickButtons that have important explanations/summaries on mouseover, which you need to understand before deciding what to clickFunctions that use mouseover to preview and click to commit; such as choosing hair colors for an avatar: you mouse over the colors until your character looks the way you like, and then you click to commitMaps and diagrams that don’t use click at all, but pop up info as you mouse aroundThe good news is that Adobe is apparently working on a version of Flash specifically designed just for touch-based handheld devices, in time for the Summer.
Of course, Adobe still need to sort out other existing Flash transfer problems, such as battery drain issues and processor overload. One thing is for sure though, even if Flash does become available for touch screen – Apple will probably block its use on their products, or risk loassing a big chunk of revenue.

For Apple , the internet tv side of their business is so small that they consider it just a hobby – So says chief operating officer of Apple, Tim Cook. He spoke at the Goldman Sachs tech conference in San Francisco, saying that their internet television project was “still a hobby,” that occupied a small space in a market that. And that market is still small in the grand scheme of things.
Apple, he said, focuses on businesses with huge markets. But, he said, Apple would continue to keep its irons in the fire because “our gut tells us there’s something there.” It also doesn’t hurt that Jobs & Co. saw a 35% bump in Apple TV sales last quarter compared to a year ago.
Cook also put to rest rumors that Apple could possibly make televisions, a sideline that most watchers agree would be a step back for a company that generally focuses on “new” rather than just “better.”
“Today, the go-to-market model for Apple TV is very difficult,” Cook said. “Because it would seem that that go-to-market model would lead to the TV. And we have no interest in being in the TV market.”

Heres what he said in full:-
On Apple TV:“Apple TV is still a hobby. The reality is that Apple TV is in a market that is very small today….But we’re going to continue to invest in it because our gut tells us there’s something there….We have no interest in the TV market.”
Considering the dominant position they currently hold in the online tv market, all i can say is “God help us when they do decide to take Apple TV seriously!”

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