An Online Footwear Retailers - By: Li Nan

E-business competition should be returned to the nature of business competition. Essentially e-commerce isn't a marketing measure, but to achieve industrial chain's upgrade through internet, which demands the entire industrial pattern to reengineer and innovate in order to produce sufficient value and shape the continuous profit pattern. The above-mentioned is ALIBABA chief strategy officer's viewpoint, which has more and more reference value for cold winter e-businesses.
Consistently with a low profile, SKOMART has kept on moving forward unhurriedly in this e-business cold winter. SKOMART not only leads all the way in market presence, but also takes over TOP1 sales location in all kinds of big platforms of gym shoes, which enables AKMART to be the leader in reality as well as in name. By virtue of its forceful power and pragmatic reputation, it achieved Adidas' favor, and became the first Adidas accredited B2C e-commerce in China. SKOMART pioneer deems it like this: being an online footwear retailers, the status of SKOMART is an internet regular chain shop selling authentic discount shoes of multiple brands, so what we do more is to think over selling shoes according to retailers perspective.
His positioning cognition to SKOMART, to some degree could be considered as the intrinsic annotation to e-commerce. Whether e-business acts as a fresh trench or a fresh show way, it still should comply with common business essence. Operating e-business also requires to obey differentiated values and should lay emphasis on rebranding, goods, service, user experience, supply chain, market segment etc. These are essential efforts that all businesses have to do.
Actually, many e-business development mode is too alienated from the nature of general business. In addition to highly pushed ads, vast majority of electronic traders were obsessed with fast horse race enclosure, and weren't aware of depending on blood transfusion investment, little core competence is deposited afterwards, and also can't generate their own hematopoietic system. It could be trapped promptly if the wind cast can't offer transfusion, or the capital chain is frapped. Some insiders evaluate like this: "everybody tries very hard to expend and develop, burning money for advertising, high-paying for excavating, fighting for prices, and they don't focus on basic skills, so the health index of the whole industry is worried about".
Perhaps the perspective of e-business essence could be intensely proved by the experiences of foreign mature electronic traders. What they concentrated most is to put most of their energy on user experience and enriching product line. Nearly three years, Amazon has been kept on 40% growth in net profit, which became the standard pole of the industry. While speaking of the magic code of Amazon's prosperity, the originator of Amazon put forward that "customer highest, seeking innovation, fighting for logistics". According to the report, 28% of Amazon's operating costs have been used for technological development every ear. They improve user experience continually through the collection of comprehensive products' data and users' using custom data, at the same time also pay attention to saving cost, and this seems to be the secret of Amazon's success.

About the Author

We expert do business online and bargain Adidas shoes for sports lover. The products stretch from Adidas JS Panda Bear to Adidas Titan Bounce.

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