An Article in Memory of Steve Jobs - By: Emma111

There are a lot of great entrepreneurs of innovation, but only Steve Jobs has a breakthrough innovation in various fields like computers, operating systems, telecommunications, music, animation and so on. ¡°It boasts of being difficult to distinguish the advanced technology from magic.¡± Arthur Clarke¡¯s words are called being tailored to Steve Jobs.

If there is no Jobs, there are no Apple II in 1977, Macintosh in 1984, iMac in 1998, iPod in 2001, iPhone in 2007 and iPad in 2010.

Since Jobs can be so successful, there should be eight reasons: First, forecast the industry trends; second, the bold use of the most advanced technology; third, create a new business model; fourth, pool first-class talents; fifth, look forward to the needs that users are not conscious of; sixth, never-ending self-transcendence; seventh, near-perfect design in every detail of the products; eighth, eloquently persuade users not help but love his products. Generally, people who can manage two or three of the above points may be very successful, but Steve Jobs has managed the eight.

Look over Apple¡¯s success, these elements were revealed. Apple had the courage to use the most advanced technology in the design of products. For example, iPhone for the first time transplanted the desktop operating systems to cell phones, as well as adopted the multi-touch technology, power accelerators and the GPU. In industrial design and user experience, Steve Jobs himself is the most demanding users of Apple: he expressed concerns about subtle differences in pixels and whether the arrangement of the data line in the case concerned is beautiful.

He is also bold and innovative in the business model. Apple began operating Apple stores from 2001, when the entire industry was going after Dell¡¯s direct sales model, so the model of the Apple store was questioned by people. But now, just look at the official data in 2009, it is sufficient to prove the success of Steve Jobs: the ¡°sales per square meter¡± of an ordinary Apple store was 4.3 million, which was equivalent to five Best Buy of the same area.

For Apple, innovation means success of the entrepreneur. With groundbreaking innovations, over the past decade, Apple has changed industries including music, mobile phones, and digital products retail. The innovation brought advantages preceding the same industry for two or three years, which means one to two years of profits.

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