Americans watching more Television than ever - By: Paddy Chang

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Americans are sitting in front of the Gogglebox more now than at any time in the past according to new figures.
According to Nielsen’s ‘Three Screen Report’, your average US citizen watches over 151 hours of television every month.
The three screen report so named because it incorporates TV, phones and computers, reveals that viewing figures for the fourth quarter of 2008 hit around five hours viewing each day which is at an all time high. In the same quarter 2007 it was 145 hours, so is up a 3.6% amount.
So why the rise? Well the Election was in full swing at that time and of course the resession and credit crunch were biting hard. And it was a cold winter. Leaving residents with no money to spend and exciting political happenings.
Will it be a flash in the pan? We will find out in the first quarter 2009 report.
There are other factors helping the viewing figures rise such as increasing number of Television sets in peoples houses. Apparently the average US house has more TV’s than people living in them.
Then of course we have the massive rise in internet tv available on PC’s and mobile devices including cell phones. Catch up TV and time shifted television courtesy of hardware such as TiVo and other digital recorders. Around 29% of houses have recorders resulting in time watching time shifted tv rose 33% from last year.
Online TV has an extra three hours spent on Internet TV and four hours on phones watching mobile videos. Time spent watching TV online or on mobile devices mostly occurs between 9-5 when everyone should be working!
Anyways as its still work time i shall stop doing this and sneakily watch lost on my mobile.

In the continuing ‘Internet TV wars’, TV.com’s owner CBS have intimated that they are not happy with Hulu withdrawing TV streams from their website and plan to continue streaming them.
In a statement CBS revealed they will fight the removal of Hulu’s streams on TV.com. They said:- “CBS Interactive is well within its rights to stream Hulu video content on TV.com under its agreement with Hulu. We are evaluating our next steps at this time.”
Last week in an unexpected move, Hulu streams were pulled from TV.com and also Boxee’s media center for what was described as ‘contractual obligations’, just nobody knows what that means at this time.
Hulu, the largest and most successful catch up tv network online is owned by NBC and Fox and is becomining the most dominant and influential online TV website.
The success is probably down to the fact that Hulu operates independently from its parent companies, however it looks like someone behind the scenes is starting to throw their weight around and stop streaming from anywhere else than Hulu’s main website.
Interestingly, CBS were invited to be part of the Hulu setup from inception but declined the offer.
Stay tuned for the next ‘internet tv wars’ update

Cable TV giant Comcast is planning to launch its own internet TV service.
Known as ‘OnDemand Online’, the service will be launched later in the year and will be showing premium content from the cable networks.
It will be a different service from Hulu though. Hulu shows content from the main networks such as Fox and NBC, and shows it after the initially broadcast on the free to air networks.
The service is expected to be a free service for existing Comcast subscribers and the ‘OnDemand Online’ will be pushed as a premium content service, a level above Hulu. However it is quite probable that Hulu will show the same content at a later date. But noone wants to wait, do they?
It is also a possibility that the online TV content will be available as a seperate service, thereby giving Comcast an online tv option for when cable starts losing more subscribers.
The announcement comes hot on the heels of the news that Hulu has removed its content from TV.com and Boxee leading to all sorts of conspiracy theories. Has Comcast got anything to do with the content removal? Having its own online TV service to protect, it may not want its hit shows streaming anywhere else but its own website.
Whatever the reasons, an internet TV presence is a smart move as the market is expanding at a great rate whilst traditional cable is dwindling at the same time.
Comcast has dismissed this suggestion saying that it has not lost any significant subscribers to cable due to the free TV and movie content available on the internet.
But that isn’t guaranteed forever. So Comcast and its peers are smart to do what they can to keep subscribers happy — and to keep as much cable content as possible out of Hulu’s hands.

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