Alternative Techniques For Using Social Bookmarking In Your Online Business - By: kathy jhones

As you most likely know, social bookmarking as a marketing and backlinking strategy has been around for a few years. There appears to be no let-up with their popularity, especially for off-page SEO purposes. Yet the wiser IM businesses will use certain bookmark sites as they are meant to be used which is also a strategy for continued growth and expansion. On the other hand we do realize we are all different, and some people favor certain methods over others. If you have not been around IM much, then a bookmarking site is simply just a site where you can place bookmarks online. You can assign tags (keywords) to your bookmarks, and that basically has SEO benefits but a great deal depends on the particular site.

Google took a great deal of the power out of high PR bookmarking sites when it appeared they (perhaps) let the various sites know that their dofollow link attributes were causing issues. Sites like Technorati and Digg, plus a few others, were able to dominate the first pages of SERPS in Google due to their high PR status. Who genuinely knows if Google had any effect over those powerful bookmarking sites and the nofollow relational feature. It does make for interesting speculation but not terribly important at this point.

But you can achieve exposure when you take a more conscientious approach to making use of social bookmarking sites. Mass backlinking profiles at bookmark sites are legendary for being just about worthless and even spammy. However, I am aware of people who do take a few more minutes developing their profiles. More typical, non-spammy, profiles won't be deleted by the human reviewers - and that is why it's smart to do it like that. Hopefully you understand the great value offered when you take an approach encompassing a higher quality profile.

Also consider your ability to use the RSS feed capabilities available with a meaty profile with good content in it. There is certainly SEO value with a great RSS feed; not to mention RSS directory submissions you are able to do. Then what you will do is work in your links and other related content. Nonetheless, you do not want to annoy any feed subscribers by including too many links through the content.

There's a balance that you have to keep with the amount of content and various promotional methods in your feeds. Another important aspect is to take time and build relationships at these bookmark sites. It is best to maintain a respectful presence at social bookmarking sites, and if you do that then you will find it serves you well.

The bottom line about social bookmarking is how you use it is totally up to you. Most individuals are likely to just use them for backlinking, and it does seem that the approach outlined above is not applied by so many people. Perhaps you can try it at just one strong bookmarking site and see how you like the results.

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