Advice For Creating Effective Trade Show Display Graphics - By: Chris Harmen

It is easy to tell when trade show booth graphics have been designed well. The entire display makes an impact on attendees from across the exhibition hall, grabbing their attention and enticing them to visit. There are several ways in which designers can create trade show booths that more effectively reach their target audience, deliver their main marketing message, and entice booth visitors enough to generate a lead.

3 Questions To Answer With Your Booth

Show attendees will only spend a few seconds glancing at the myriad of booths on a trade event floor. It is therefore necessary to make sure that your trade show display is eye catching and also efficient at getting across the main point of your company's presence at the show. You must deliver a concise, convincing message to potential customers, and if your booth answers the following questions, you will be well on your way.

Who are you? This should be easily answered from either the main graphic in your display, or a header with your corporate name and identity. What are you selling? Be sure to show off what your business is selling at the exhibit. And finally, why would someone want to buy it? Show attendees will be debating the benefits of buying your products or services. Highlight any benefits that the products have over their competitors.

The 'Photo ID' Design Model

Designers often refer to a system of designing graphics for trade show displays that involves considering a photo identification. The main point of carrying a photo ID is so that people can identify you by your picture on the card. The other elements, like your name and address, are secondary to the photo itself. This same philosophy should be applied to designing trade event graphics. Photos are worth a thousand words and can quickly convince your target audience about what your company does. When this photo ID method is kept in mind, it is easier to design booth graphics.

While there are no strict rules, booth designers should generally include the following in their display design: the product photo (or a photo collage), a main headline, a product description, and a company identifier like a logo. Including much more than this will result in a cluttering of the space. Also make sure that the product descriptions remain smaller than the rest of the elements.

Consider Hiring A Design Firm

With all the components that go into planning a trade event, it might be easier on everyone involved to outsource the trade show display design to a design firm. Clearly state your goals and needs - they must know what your company is trying to accomplish at the show to create the most effective display. Also, provide them with information about your target audience, overall marketing strategy, the product's image, and budgetary constraints.

Designing graphics for a trade show booth is easier when you consider the three questions you want the display to address, the photo ID model, and the idea of hiring outside help. These tips will enable companies to have a more successful trade show display.

About the Author

Chris Harmen writes for the Orlando trade show booth experts, Skyline. For the best trade show display, Orlando Skyline offers booths, rentals, storage, accessories, and more.

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