ABC TV Australia Boss Says Online TV is A Risk To Traditional TV - By: Paddy Chang

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The explosion in Catch up TV and Online TV services could pose a significant risk to free to air tv industry. So says ABC TV in Australia head of television, Kim Dalton. He has called for an overhaul of Australian content regulations for TV broadcasters to ensure emerging online and mobile TV players did not rush for cheap international programming and cripple the local production industry.

Mr Dalton stopped short of suggesting online and mobile TV operators should be bound by similar local content quotas as free-to-air broadcasters – commercial TV networks for instance must air at least 100 hours of drama each year – but he warned the “revolution” in how TV content is being watched needed urgent industry and regulatory attention.
Speaking at a broadband conference in New Zealand, Mr Dalton said Australia was experiencing an “explosion” in the “number of platforms, business models and technologies” which can deliver TV services to viewers and that they posed “significant risks” to free-to-air TV and the Australian production industry.
Although the Federal Government’s national broadband network [NBN] is widely expected to usher in scores of new TV-style services over the next five years, a number of hybrid IPTV [internet protocol] ventures are already being planned for 2010 by local and international companies looking to capitalise on the boom in online video streaming.
Australia’s biggest online publishers have been astonished this year by a sudden surge in streaming of “catch-up TV” shows online. Streaming numbers are approaching 5 million per month between ninemsn and Yahoo!7, and Ten’s MasterChef has proven to be the single most popular TV franchise online so far, generating 9 million video streams during its broadcast season.
Mr Dalton, who is also chairman of the free-to-air TV industry’s marketing group, Freeview, said if a new regulatory framework for Australian content was not extended to “somehow cover” emerging digital TV services, international content would ultimately take over because it was cheaper for aspiring TV providers to acquire. The NBN, he said, would only entrench the problem.

Organising your Hulu viewing experience has just been made a little easier. Hulu have added a new feature called ‘Coming Soon’ which will let you know exactly when your favorite show is going to be streamed.
Placed in a convenient location is a new ‘coming soon’ tab. Just click and find out which shows are getting uploaded soon.

Or is it a complete waste of time? After all, everyone knows they can catch a show online the day after it airs. Maybe its to attract viewers that like to not have to think!
Of course the Hulu boys are not silly, so the TV Coming Soon section may be more important than we think. The more user friendly and easy to navigate hulu becomes, the more it may encourage viewers to get watching tv online.
Hulu also rolled out some other new features along with the Coming Soon page. Viewers can get email notifications of when their show has been uploaded to Hulu’s servers and blog owners can get the embed the episode code ahead of time.
The official Hulu Blog commented:- “If you’re a registered user, you can request an email notification to alert you when a particular video has been added to Hulu.com. We’ll also alert you on the rare occasion when that video is late in getting up on Hulu.com. For bloggers and editors, you can also grab the code to pre-embed the video to your blog.”

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