A Strategic PR Platform For Sponsorships, TV Appearances and Other Exposure - By: Paddy Chang

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Whether simply buying how-to ebooks for self-improvement or actually creating and marketing ebooks online, most people are familiar with them and understand the power of these information products.I even know of one granny secretary who's also an avid home baker. She'd never even heard the term ebooks until a few months ago. Now, she's making money online, grossing $4,500 monthly by selling her cook book PDFs -- well exceeding what her 9-to-5 pays.

If a grandmother of five can sell her recipes for success, why aren't more small business marketers doing it, too? Every entrepreneur who hasn't self-published an ebook ought to soon. And those who already have compiled one should have a publicist or PR consultant leveraging their success to secure broader media exposure, lucrative sponsorships, and more. Through ebook publishing, not only can anyone become an instant author, your book can be strategically leveraged to build toward more far-reaching marketing platforms than the Internet. Craft your product as a multimedia communication tool for pitching your way to major offline opportunities, too. Then get it into the hands of decision-makers in high places and watch your business garden grow.

Imagine your own expansion possibilities, using this "Beyond-To" strategic exercise on how to get more from authoring ebooks:

An Internet marketer goes BEYOND being a person few in his/her own city has heard of TO hosting a local radio show, thanks to the knowledge evidenced in a hot little PDF that tore across the Internet.

A small business owner or local artist goes BEYOND their traditional consumer confines TO writing a weekly newspaper column -- exponentially increasing their retail or art sales.
An aspiring motivational speaker goes BEYOND peddling a pricey audio CD series TO winning a small audience of executives at a major retail chain. The "bells and whistles" ebook leads to a sponsored tour of speaking engagements, rallying store employees in 20 markets.
Whatever you expertise -- be it gift shop owner, avid traveler, dating guru or super mom -- now is the time to give PDF "legs" to everything you've learned. But optimize your effort by being strategic:

If you happen to be a blogger, you're ebook is probably 90% written. Get an editor if you need to, to proofread and polish it.

If you're a business owner who's too busy to write, hire a ghost writer. But be sure to get one who'll take the time to understand your story and insights, and enhance your information through additional research.
Last but not least, if you're already marketing an ebook, secure a public relations pro who's skilled at pitching corporate sponsorships, television / radio segments, conference and convention planners, and more.
With the "write" professionals behind you, like granny, you may soon be able to quit your day-job and move on to bigger, more exciting ventures!

Viqi French is a web entrepreneur and co-founder of Copy Clique (http://top-liveinternet-tv.com/), a provider of quality web content & copywriting services including Web Pages, Sales Letters, Ebooks, Media Kits, Newsletters, and Proposals.
View the full library of Internet business tips and resources at Copy Clique's Marketing Tips Center.

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