7 Ways Magnetic Marketing is Right for your Lawncare Company - By: Daiv Russell

If you run a lawn care business, you’re always looking for more business. Customers change jobs, move, or disappear for a variety of reasons. You continually need to find new clients to take the place of those who leave - even if you're doing do everything right. You have to do more than just do a good job -- you have to determine a way for new customers to understand that you have a great lawn care company and how to find you. One of the best ways to handle this marketing/advertising need is to invest in a set of high-quality magnetic vehicle signs.

Give me a moment of your time to learn how magnetic signs can bring you more business, and imagine your lawn care business reaping the rewards:

1. Your magnetic vehicle signs create an immediate response. There's no need to wait for printing and distribution like with yellow pages or valpak advertising. With a good message, you'll get customer calls immediately. Quite a few of my clients have received calls from people driving right next to them to see if they could schedule a time for a bid.
You can't get much faster than that! The magnetic signs absolutely bring in the customers and they will pay you back time and time again.

2. When a neighbor sees your sign, they think you're worth their trust. Since someone in their neighborhood has has hired you, they'll just work directly with you and save time. A number of my clients have get asked to come down the street to give an estimate while they’re working for their neighbor.

3. Magnetic signs are a one shot expense. After purchasing your magnetic signage, they're yours forever. Unlike newspaper ads or yellow pages marketing, there’s no monthly payment to keep bringing in new customers. Simply by doing the driving you already do or keeping your truck parked in a good location, you are putting your name in front of people who are most likely to use your services.

4. The signs are easily removed. Nowadays, neighborhood associations limit the kind of ads that can be displayed. Because you can easily take down the magnetic truck sign - you instantly solve the problem. Just take your magnetic sign from your truck, and you're good to go.

5. With attractive and well-composed magnetic vehicle signs, you stand out from the crowd and get noticed. The key to making this work is spending enough time planning the layout of your truck signage. You need to work with a magnetic sign company who will partner with you to create an effective marketing message. You are an expert at lawn care, and you need to partner with a magnetic sign company who is an expert at landing you more clients. Request and review a proof before your signs are finished.

6. Your signs are easy-to-maintain and long-lasting. Simply follow the instructions your magnetic sign maker provides. Every two months or so, the magnetic signs need to be removed, washed with a mild detergent, and then air-dried. A number of my clients have had magnetic signs for years that look as great as they did when they were made.

7. This is a excellent, very-affordable, customer-getting tool. Magnetic signs are so much cheaper than yellow pages or newspaper advertising. The cost of a few magnetic vehicle signs will only come to about $80 - that's a lot less than yellow pages or newspaper advertising.

Think about the opportunity here: since magnetic signage is so cost-effective, if you get help from your friends and family, you could have a fleet of cars all around town advertising your lawn care business and phone number. That would bring in so much business you might need to expand just to keep up with the demand.

Before dishing out a penny on magnetic signs for your truck, though, you need to know that not all sign makers and magnetic signs are alike. You need to read the consumer message available on http://www.magnetic-signs.info prior to selecting a magnetic sign maker. You'll save yourself a bunch of effort, money, and agony.

About the Author

Daiv Russell is a small business marketing consultant with Envision Web Promotion specializing in small business marketing and internet marketing. Visit our site to get your free report on how to transform your lawncare business website from dumb as an ox into a cash cow.

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