7 Formatting Questions for Newsletters Answered - By: Robert Johnston

For many amateurs, it is the formatting that is hard to deal with for newsletters and not the actual color newsletter printing. While there are plenty of great templates for color newsletter printing that should help most novices out there, typically for the important choices, there is little information.
If you are one such person trying to get the real answers for the formatting of newsletters, then you have come to the right place. Below are seven formatting questions for newsletters answered for you. With luck these should be all the answers you need to help you continue on in printing newsletters with confidence.
1. How many columns? – Here is one of the most basic questions for formatting custom newsletters. How many columns do you in fact need to make a good custom newsletter. Now, the standard answer to this is of course anything really, depending on your purpose. However, for most experts a three to five column custom newsletter is best. Why? Because multiple columns allow you add in more article headlines and tid-bits in one page. This can be useful for the front page, since you will want to feature many articles all at once there. So it is ideal for you to try out at least three to five columns for your newsletters.

2. How big should my headlines be? - Headlines should at least two to three times larger than the main body text. You can alter this a bit more and use larger headline text if your headline content is short. This is important since headlines should be one of the most visible elements in your color newsletters.

3. How big should my image be? – For your cover image in your newsletters, it is good to have it cover around a quarter of the main front page at least. This makes it visible enough to have an impact, while maintaining space for content of course. Anything smaller and those images might not have that direct impact in the overall visibility of your newsletters. So keep it a quarter or the page or a little bit larger. You can actually go really large with it. It is okay. As long as no text elements are bothered, you can print those images as large as you want.

4. How long should front page articles be? - Front page articles should usually be short and concise, with only a few of the leading paragraphs actually displayed on the front page. The rest of those articles should be continued on the inside pages. This is done so that you have space to “feature” all the great articles you have in your newsletter at the front page, without running out of space.

5. What fonts should I use? – The best fonts for newsletter printing are the simplest headline fonts. Since you are printing actual newsletters and not a poster or creative brochure, it is important that the text is simple for easy message communication. So try to go for the simple text fonts such as Arial, Times New Roman and other similar fonts. It is better for the newsletter overall.

6. What colors should I use? – It is best to minimize the main colors of your newsletters, and only have full color for your images. The text content and certain symbols are best kept to one or two colors only. This makes the newsletter look more professional and lessens your newsletter printing costs. Just make sure that your images are all made in full color to get that extra impact from them.

7. Fillers? – In most cases, you should try to avoid fillers when you can. Too many fillers means you did not do a good job in the layout for your newsletters. Try to fiddle with the line spacing and character spacins of your newsletter content to minimize the need for these fillers. The less you see of them, the better.

Great! Now you have most of the answers you need about newsletter formatting. Hopefully now, you should be able to create decent looking custom newsletters without formatting troubles. Good luck!

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