5 Tips to Understanding Audio Visual Technology - By: Kimberlie Hutson

Audio visual technology can be extremely beneficial in most environments, it can cut costs and help improve productivity because at the end of the day, it's all about improving communications. In order to utilize AV technology, you must understand it.

Video Conferencing:

Video conferencing is one of the most effective ways to cut costs and improve productivity. Face to face communications is often needed to strengthen business relations but if your client isn't local this may cause problems. Video conferencing is not a new technology but it is becoming more advanced and more affordable. An important half an hour meeting at the other end of the country can easily consume a whole day in travel alone, a video conference maybe just as effective and consume just a fraction of the resources. Video conferencing can also help improve communications in-house, particularly if an organisation has several offices, although telephone conferencing may be more acceptable in this circumstance, video conferencing can offer several advantages over telephone conferences including the ability to make presentations.

Digital Signage:

Digital signage is similar to video conferencing in that it is still communicating through a visual tool except digital signage is just one way. This can also be a highly effective tool. A reception area of an organisation may have a plasma or LCD screen displaying a welcome message and information about that organisation. A call centre providing services for several organisations may have screens to display stats like call waiting times etc. An organisation that has several screens throughout the offices can be handed over to the CEO to deliver important messages or presentations to the employees.

Costs:

Although new technology is often associated with a high price tag, this is not necessarily the case with AV technology. When you think of your return on investment, how much is the time you spend traveling to meetings worth to you and your organisation? How effective is your current form of mass communication to your employees or customers? If you just need AV technology as a one off, for a trade show for example, it may prove more cost effective to rent the required technology through a trusted event management company.

AV Specialists:

Like any industry you're not sure of, it can be difficult to know whom to trust. Although there is no required accreditation scheme in the UK, an organisation in America called InfoComm, the have an accreditation system called Certified Audio Visual Solutions Provider (CAVSP), most reputable AV specialists in the UK have gained accreditation from this scheme, which assigns either a bronze, silver or gold level to their certificates. As with any new supplier, check for references, they should be proud to show examples of their previous work. Make sure they provide a full service. Although you can buy audio visual solutions over the internet, a specialist AV supplier or consultant will be able to understand exactly what you want to achieve from your new technology and design and build a system around that need. They will then integrate and project manage that system for you as well as providing any after care needed. Although you can buy your new technology in box form or over the Internet and it maybe initially cheaper, your long term ROI would benefit from an AV specialist.

Future:

One of the biggest worries an organisation might have when it comes to investing in any new technology is its shelf life. With new technology being developed all the time how do you know your new technology won't be obsolete tomorrow? The best way to combat this is research, if you employ an AV consultant it's their job to not only know today's market inside out but tomorrow's market too. The market is expanding, nowadays web cams are commonplace in the home, and the Internet is not only expanding the market in general but is developing global collaboration too.

About the Author

Reflex are AV specalists and have been designing and integrating audio visual control systems for over 25 years we can provide for all your audio visual system design needs.

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