5 Quick Ways To Increase Website Conversion Rates - By: Yvette Syversen

When I coach my clients on all the things they can do to strategically improve website conversion rate thus increasing visitors’ trust in their business, I'm delighted to see that they spend time on creating website content that builds their credibility as experts, and at the same time it grows the relationship with their readers. While this is commendable, I also see them making a common mistake.

Many solo business owners focus too heavily on generating website content just to get more Internet traffic. Yes, you need good traffic, but not just because it makes you feel good. Too many business owners fail to follow up with visitors, and they are the path to profit!

I’m sure you have read or listened to marketing experts who say that nurturing trust between you and your customer is an important way to improve conversion rate. Yes, is true people buy from individuals they like and trust, plain and simple. People don’t make purchases from people they do not trust. Yet, few solo business owners are implementing a systematic way and tools to tap into that trust to get these leads to open their wallets.

Your job as a savvy solopreneur is to do whatever it takes to increase conversion rates and increase your prospective clients’ level of trust in you. This has the potential to boost conversion, as a result, you will increase sales, make and keep more money, and work a lot less.

My challenge for you is to redirect your focus from traffic-building to employing simple trust factors to increase conversion rates on your web traffic. Simply put, turn your website visitors into paying customers. You see, if you were to increase your conversion rates even a mere 1-2 percent, you would see a higher impact on profits than if you tripled the clicks to your website, but failed to further capitalize on visitor curiosity.

Here are 5 quick ways you can tweak that bond of trust:

• Return Policy. Make your return policy prominent and clear. Place links on your website where your visitors can see them. It has been proven that the longer your return policy text is, the more sales that you make. Interestingly enough, the longer your return policy, the lower your number of returns – generally speaking.

• Generous contact information and availability. Your clients don’t want to go digging for your contact information, so make your phone number, street address and email highly visible on your main webpage. Incorporate good customer service protocol. Answer emails promptly and make sure your live chat rooms are staffed.

• User reviews. These are one of the most powerful ways to increase trust and conversion rate. Use positive feedback and (PAY ATTENTION) include negative reviews too. Although we are not fond of them, they lend credibility. Not everyone is happy all the time! That’s reality. If potential users of your product are visible, your lead will see that others value your unique product or service and care enough to comment about it.

• FAQ. A question-and-answer section is quite valuable. It builds trust and rapport, because customers see that others have the same questions they do and that these issues are being addressed. Take a look at how I handled this by going to: http://www.ezbusinessgrowth.com/conversation-with-yvette/. This particular format might not work for your market, but in this example I show you how you can go beyond answering basic questions in the traditional way.

• Credible copywriting. Use caution. Monitor your hype level. Make sure your grammar is correct and that the level of adjectives and adverbs you use is appropriate for your market. If you go overboard, you will break their trust.

This article will not have any power unless you integrate the great ideas I have shared. Make a promise to yourself and your business to integrate at least one of these bonds of trust strategies into your business in the next 30 days. If you make more than one of these changes, you’ll see your conversion rates increase even faster.

If you like to know of more ways to easily and quickly increase your website conversion rates visit http://www.ezbusinessgrowth.com

About the Author

Yvette Syversen is the founder of EZBusinessgrowth.com and creator of Female SoloPreneur Monthly™, a printed newsletter that highlights profit producing ideas and tips so solo-business owners can fine-tune their operations, increase their income and leisure time. The magazine reads like an easy conversation over coffee, suggesting step-by-step actions that can be easily taken.

Article Directory Source: http://www.articlerich.com/profile/Yvette-Syversen/56620

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