5 Methods that Will Dramatically Increase Your PPC Click-Through Rate - By: Jamie Hanson

PPC (pay per click) marketing can be a difficult game to master. If you're fairly new to PPC, you may quickly realize that it's hard to generate clicks to your offer. In addition, it's important that these clicks convert into sales, subscribers, etc. When you have started your PPC campaign you will find that your Cost Per Click may be a little expensive. The reason why it is expensive is because Google wants to see if your ads have any effect on the people searching online for a product or service that you may be providing. The way that you can decrease your Cost Per Click is by increasing your Click Through Rate. Your click through rate is simply the amount of times that person actually click's on your text ads

In this article we'll be discussing five powerful methods that will not only increase your click-through rate, but also ensure that these clicks produce a positive return on your investment.

1. Analyze the Ads of your Competitors

Make sure that you spend some time looking at the text ads that your competitors are using. Look at what they are saying in their ads and how they are using certain words to compel searchers to click on them. Make sure you look for both the negatives and the positives in their ad copy. Once you have done this it is now time for the next step.

2. Add a price to your headline.

Adding a price to your headline is one of the most effective methods of generating quality clicks to your website. If you're selling a product, buyers will naturally be drawn to your ad. And since they know your price before they click, your conversions should be fairly high. But be careful, if you're competing with other ads that also display their price, be sure that your price is not too high. This will have a negative effect on your click-through rate.

3. Use the exact keyword / keywords in your headline or body.

Almost all PPC services will display the searched keywords in bold. So it's a good idea to add your keywords / keywords in your ad headline or body. This will make your ad stand out against others that don't feature the keywords being searched for.

4. Use seasonal or holiday related headlines.

You can use this method for almost any product or service. It's been proven time and time again to greatly increase conversions. No matter the season or holiday, you should be able to create a seasonal headline. For example: "Easter Golf Shoe Sale," or "Summer Golf Shoe Sale." People love promotions and sales. This triggers a psychological response which can draw them to your ad.

5. Ask a question.

This is another psychological trigger that can grab the attention of searchers. You're essentially asking a question related to what they're searching for. For example: "Looking for the most affordable golf shoes?" The answer is obviously yes. The question can be your headline, and your product description plus price can be your ad body. This should not only increase your click through rate, but dramatically increase your ROI. (Return on investment.)

Hopefully these five methods will help to not only increase your PPC click-through rates, but also ensure that your clicks are highly targeted towards your offer.

About the Author

If you need more information, feel free to contact SEORCHERS, a small business SEO firm that also offers small business web design. You can also visit their web marketing resource blog as well.

Article Directory Source: http://www.articlerich.com/profile/Jamie-Hanson/34129

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