5 - Tips To Help Build Your Massage Therapy Business - By: Tony Edwards

If you are a massage therapist and the economy has got you down, there may be an answer. If you are getting frustrated trying to build your business up, then these tips can help you be more successful. As people become more frugal with their money, frills and unnecessary expenditures are becoming a thing of the past. With this in mind, here are five tips to help you find the customers and clientele that you need to run a successful massage therapy business.

Okay you went to school, put in your time and are ready to make some money as a massage therapist. You may have had a passion for massage for quite some time, but then when you really get ready to get started the economy bottoms. Maybe you have been in business for a long time, but all of a sudden your business has become flat because of the stagnant economy. No matter what your situation, there is a way to build up your clientele list and ultimately your bank account.

1. First, you must get your mind right. You have to get out of the doldrums and quit listening to the naysayers. Quit watching TV and listening about how bad the economy is. If you have convinced yourself that you can do no better and are going to fail, then you will fail.

As Henry Ford said, "if you think you can or you think you cannot, you are right." If you act successful, then you will be successful. People will see your positive mental attitude and want to be around you. This includes prospective clients.

2. Learn to address your prospective customer's fears. Bringing up possible fears or objections will make the prospective client feel more comfortable and trusting toward you. Some people will not get a massage because of a fear or concern that they have but are afraid or ashamed to ask. By bringing up these concerns, you will gain their trust and help them to make the decision to make an appointment for the massage.

Sometimes it is their lack of knowledge about massage that keeps them from coming in or making an appointment. They may not know what kind of massage to ask for or how each type of massage is preformed, thus they do not want to look stupid by asking. Educating your prospective clients can go a long way to building trust, respect and a client list.

There are many ways to educate the general public some of which are forums, blogs, websites or print. A column written for the local newspaper or circular is a great way to introduce yourself and educate the public about massage in general.

3. Well targeted and focused ads can draw new clients. Run as many free ads as possible. These can be run in local circulars and some newspapers for free. Other outlets are classified ads on the Internet like craigslist or backpage. These will give you a high visibility for free.

4. Run specials and hand out flyers. Run a special deal that no one can refuse. You may be losing money now, but you will make it back up on the back end. Be willing to give now to get more in return later. This will build a loyal client base. Have an open house or vendor's day where you invite other non-competing companies to come in and offer their services as well. This could include a skincare specialist, a makeup artist, a body wrap, etc.

5. Visit companies and offer an on-site massage session at lunch or during the workday at break time. Offer the company complimentary massages as a way of introducing yourself and the company rewarding their employees. You may be able to charge the company a flat rate fee for a day of service, but you will have to feel them out to see if they are willing to pay.

By making a goal oriented plan, you can build your massage therapy business into a successful and vibrant business. These are just a few tips and there are many more to help you make a solid

About the Author

Massage Therapy can be relaxing and extremely beneficial for your health. Want free info? If you are interested in massage therapy as a profession or you are a massage therapist and want to increase your business, you can find out how at Amen Massage.

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