11 Resolutions for Business Growth in 2011 - By: Fidel Dickson

Wherever you choose to establish a presence - whether that's on LinkedIn when you're B2B, Facebook if you're B2C and on Twitter - you have got to realize that these sites may not be just another place to help leave your brochure, nor are they ones own podium for endless self-promotion.

As a substitute, see your social media outpost as an ongoing party where your people can hang out and talk about things that they care about. You would like the atmosphere to feel like your living room, where everyone is free to pull up a chair and join in the conversation at their own leisure. The people who congregate there will analyze each other and will form relationships which can be founded upon a common interest in your brand and the values it is short for.

Much like any real-world social environment, the more comfortable you make that, the more people will call that home, along with the more they'll look ahead to coming back again together with again.

For example, if you're in the business of selling your own personal custom-made handbags, your people are those who care about fashion and about standing right out of the crowd. They're people who like to be in the cutting edge of trends and gossip.

So there's no need for the chatter on ones Facebook page to regularly revolve around handbags. You could just as easily discuss what Natalie Portman wore on the Golden Globes or discuss the latest episode of America's Following Top Model. As long as the conversation is happening inside your living room, it doesn't have to be about you.

By contrast, if you put up a Facebook page and do only talk about yourself, you'll watch the party empty quickly.

Stop maintaining the digital Joneses.

Because the Internet is public sector, suddenly it's easier than in the past to keep close a record of what your competitors are generally doing. And along with this comes the temptation to constantly make sure that you are present anywhere on the net that they are.

Nevertheless, just because you will notice what you're competitors are as much doesn't necessarily mean they're doing work well or that their tactics are worth imitating.

Even though your competitors are on Facebook, Youtube, LinkedIn, Metacafe, Flickr and every other platform in existence, doesn't mean you ought to be, way too. Just because they have 1, 000 followers doesn't means that you're a failure because you only have 200. Since they have a message board on their website doesn't mean that you need to necessarily have one as well.

Although it's always good to keep your competitors in ones crosshairs, don't let it take your focus away from doing what's best for your own business. It's far more important to stay laser-focused on the customers and to gain an understanding of their current address and how they ought to be engaged.

Focus your efforts not on keeping up but on setting all by yourself apart. Carve out ones own niche in the Web marketing universe, create your identity, offer something unique for your customers and cultivate ones own community of dedicated supporters.

Get out more.

About the Author

CGmentor Inc. offers best 3d animation services with regard to clients in Toronto, Canada and deliver them highest quality 3d animations.

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Article Directory Source: http://www.articlerich.com/profile/Fidel-Dickson/229449

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