10 Ideas for Profitable Ezine Advertising - By: Steven Lawrence

When it comes to advertising, I've tried almost everything. I attempted free labeled ad sites, I tried FFA sites, I attempted banner trade programs.
The outcomes? Not much.
I was bored with hearing how the Web is the biggest market in human history. Possibly so, but how could I reach those thousands and thousands of individuals?
The solution, I found, is ezine advertising.
Ezines are typically called 'opt-in' lists because everybody who receives an ezine has chosen to do so.
And that's why ezine advertising gets results. Folks read ezines and they'll read your ad. And if you have matched the ezine to the product you are promoting, you've reached your target audience.
One can find currently around 90,000 ezines being published each month. So whatever you are selling, there's more than likely an ezine that will take your advert straight to the audience you desire to reach.
Ezine promoting is not only efficient, it is cheap as well. A 5 line advert in an ezine that goes to 3000 people will amount to between $5 and $20 per issue.
As a basic rule, you will always get back at least the price of the advert, and usually much more. So there's very little risk.
However there are some tips for profitable ezine advertising. Here they are:
1. The first and most important rule is: "Track your Advertisements!" Say you place a commercial in 5 different ezines and obtain a hundred responses. If you do not monitor your advertisements, you will not know which ezines were pulling responses and which weren't.

But just how do you monitor your advertisements?
Whenever you get yourself a reply with 'ezineA' within the subject field, you will know which ezine it came from.
For any URL, it is identical principle:
However, if you're going to code your URLs, you'll need an effective web stats program to trace the coded URLs. Here is another method to code your URLs: for every ezine advert, create a duplicate of the homepage and title the web page after the ezine that your ad will appear in.

2. Target your audience. It could appear apparent but some advertisers overlook this. If you're selling a web-marketing course, do not promote in an ezine that deals with inventory choices; they in all probability will not be interested.
Use the 'subject categories' in any ezine listing to search out ezines that relate to the product you are selling.

3. Once you've chosen a quantity of ezines that focus on your audience, subscribe to them and study the advertisements closely. If you see an ad that keeps repeating issue after issue, you may be fairly sure that it's getting results. You have found an excellent ezine to advertise in.

4. Verify to see the number of ads are within the ezine. You most likely will not get much response from an ad in an ezine which has 15 or 20 ads per issue. Readers of these ezines have grow to be hardened to the adverts and have learnt to skip them.

5. Examine to see that the ezine publisher features a policy of by no means running advertisements for two similar products in the same issue - your advert will be rather more effective if it's the only one of its kind in that specific issue.

6. Small ezines Vs. Massive ezines: bigger is not always better. The large ezines with 1000's of subscribers are likely to have more advertisements than the tiny ezines. Additionally, small ezines with just a few hundred subscribers usually have a way more focused audience than the large ezines.

7. Repeat your ads. Research exhibits that off the Internet, an advert needs to be seen about 21 times before somebody acts on it; on the Web it is about 9 times. But if your finances allows, attempt to have your ad repeated a minimum of 3 times in a particular ezine. Most ezines offer discount packages for bulk advertising.

8. E-mail address Vs. URL. The good thing about giving an e mail address is that it gives you the opportunity to send a strong sales letter to the one who responded to your ad. It is also much easier to track your adverts with an email address than a URL.

9. Supply something free with your advert copy. It will typically tip the balance between a response and no response.

10. Keep your advertisements brief, regardless of whether you are not using the quantity of phrases you are allowed. Brief ads tend to be more likely to be read. Keep your sentences short too; they pack so much more power. Use the phrase 'You'. Don't describe your product however tell people what your product can perform for them.

About the Author

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