Give Your Printing Company the Test – 5 Tips in Choosing a Print Company - By: Sharp

When choosing a printing company, you can be faced with many options. From online companies that are halfway across the nation to your local printer, printing services can be found everywhere; however, not all printing companies are created equal. Whether you are a photographer that needs professionally printed photographs or a business that needs to run next month’s newsletter, the quality of your printed materials represents your business, so choosing a quality printing company is essential. With so many options, many organizations and professionals are faced with uncertainty in finding a printing company. Here is a simple checklist to help you search for a quality printing company.

1. View samples.
A printing company should be able to provide you samples of their work. More specifically, ask for samples that pertain to your needs. If you are a photographer that shoots images of weddings, ask to see the printer’s samples of photos of people; if you are a business that needs business cards printed, ask to see their sample business cards. If a printing company cannot supply these items, they may not be the best choice for your project.

2. Ask around.
With so many printing companies, it may prove worthy to inquire friends, colleagues and businesses for who they use for printing services. If you notice a print document that you like, contact the business, organization or individual to ask who they use to print their materials. A referral to a printing company can give you an insider’s experience, from start to finish.

3. Be specific.
The more specific you can be about your print project, the better. Vaguely describing your project to a printing company can lead to problems; most, at the fault of your own. Do you want raised lettering? Do you like fluorescent and metallic colors? Do you want materials printed using FSC printers? If you are unsure about all of the options, a good printer can explain everything to you; an even better printer may be able to offer recommendations based on your particular industry standards.

4. Are you going green?
Some printing companies are environmentally-friendly, or, otherwise, have the capabilities. FSC stands for Forest Stewardship Council, in which certifies businesses that use environmentally-friendly printing materials. Another environmentally-friendly printing option may include using soy-based inks as an alternative to standard petroleum-based inks. Soy inks are made of a renewable resource, soybeans, and are easier to dilute for recycling. Even if you are unsure of using “green printing” technologies, it may be something consider.

5. You often get what you pay for.
Much like everything in life, the quality of a print job can be much dependent upon its cost. Printing companies that offer significantly lower price points than others often sacrifice quality – and this may be alright depending on what you are looking for in a print company. To make your dollar stretch, shop around for printing companies that offer similar quality to determine the best price for your print project.

Whether you need brochure printing services, catalog printing services or basic event invitations printed, a market that offers numerous options can leave individuals and organizations overwhelmed. Choosing a reputable printing company is essential in making an impact on customers, because the quality and professional appearance of a print document represents more than just the printed information; it can represent your organization as a whole. Use the 5 tips outlined above to test your next choice for printing services to ensure you receive a quality and professionally printed project.

About the Author

For more than 200 years, Intelligencer Printing has been delivering a level of printing quality, service and performance that goes beyond the ordinary, including high definition, sheetfed printing, web printing, digital, hexachrome printing and supporting finishing, direct mailing, and fulfillment services.

Article Directory Source: http://www.articlerich.com/profile/Sharp/72543

Additional Articles From - Home | Business | Printing