A Guide To Renting Trade Show Displays From Companies At Your Destination - By: Chris Harmen

Many companies now feel comfortable renting trade show displays instead of buying. Renting provides a number of advantages, particularly for companies that are not very heavily invested in convention attendance. It allows your business to swap out old trade show booths once they are past their useful life. It guarantees no storage hassles and fewer travel problems. Renting provides most of the same benefits that would be expected from larger trade show stands. There is another way that renting can make your convention experience easier: it can remove the hassle of shipping if you rent from a company based at your destination.

Destination Rental Is The Lowest-Cost Way To Rent Trade Show Stands

Shipping costs a lot of money for almost all trade show booths. They are large, they are bulky, and they often require multiple boxes. They should be handled with care, and ideally they should be handled by someone with a lot of experience moving trade show booths, which drives the price up even further. This is true even if you choose a rental. If the unit has to be moved to your convention location, the price will likely be passed on to you.

The best way to avoid these fees is by simply arranging for the rental with a company that's located near your destination, not near your business. You can arrange for the same exhibit that would have been created in your town, with the same customization options and the same details. The key is that instead of then shipping it from your local designer over to the convention location, the unit is already there - no shipping involved.

Working With An Out-Of-Town Design Team

The potential disadvantage of doing things this way is obvious: you cannot really see your trade show displays until you're picking them up on your way to the convention. You won't have to worry about paying shipping, but you might end up having to worry about what your unit looks like.

The best way to avoid this problem is simply to communicate with the designers. Pick a business that has created many rental trade show stands in the past. Ideally, pick one that is experienced in communicating with people from out of town about their designs. Your final choice should be a highly communicative and expressive company that seems eager to answer your questions. Make sure that you pick correctly, because you're going to work very closely with them over the course of the creative process. Set goals, get updates, and make sure everything is progressing properly.

Digital Mock-Ups Are A Necessity

You will be in constant contact with the people who are constructing the rental in another city. You should be heavily involved in the design process, and you should know exactly what the unit is going to look like before you leave to attend the convention. Pictures, digital mockups, and other visual aids should be used liberally to help you understand what's being produced.

When you are able to adequately communicate with a long-distance design company, renting trade show displays at the site of your convention becomes a lot more feasible. The savings from choosing a rental over a purchase are already compelling, but will be even more so when you can save on shipping too.

About the Author

Chris Harmen writes about Washington DC trade show displays for Atlantic Exhibits. Atlantic provides trade show booths in Washington DC and throughout the mid-Atlantic region.

Article Directory Source: http://www.articlerich.com/profile/Chris-Harmen/89665

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